Well, the ADL has plenty of details about how and why Pepe is used as a hate symbol, but you already said “Fuck ADL”, so I guess you’re probably not going to be receptive to their explanation.
I already know the story of Pepe and the attempt at portraying it as a hate speech symbol. Almost everyone made fun of them when they first made that statement.
And the thing about Pepe is that he is a meme template. That means he can be used in any ideological statement, greentext story, copy-pasta or anything. It is very apparent that the ADL do not understand internet culture, and that’s why no one took their statement about pepe seriously. They have no idea what they’re talking about.