I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”.

Why am I seeing ads if I’m already paying for the premium plan!? 😑

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GenX here. Spotify came long after my youth. It came during my regression into second childhood.

TLDR: You don’t need a spotify/tidal/whatever, a personally curated collection of music is awesome and not being able to instantly play anything is not a death sentence. It can make things more fun by introducing things like anticipation.

I was once a music-obsessed child whose only access to most music was the random chance of hearing it on the radio. There were a few magical tunes that I wasn’t sure what album they were from or even who it was that would sometimes come in from the universe and give me a lift.

Then my mom got me a Woolco stereo for a birthday, 6th or 7th I think, and I now had the incredible ability to buy a 45 for a small amount of money - my allowance covered at least one, I remember, with money leftover for a large stash of candy to last out the week - and be able to hear any (one) song I wanted, anytime (that I was near my stereo). At used record stores I could get whole albums.

At some point I discovered that some record stores (I’m talking mall record stores in Saskatoon here, not hipster record shops on the lower east side) had a sort of 45 backlog, a section of older hit records you could still order, with a book you could look through for titles. Back then, it was understood that sometimes one hit tune was all an act was ever gonna have, and there was not a need to shove 9 remixes down your throat as an excuse to pump you for the price of an LP.

When you bought an LP, you got this 12" square of cover with it, big enough for detailed photos of the band, or lyrics, sometimes you’d even get a gatefold sleeve (so four broadsides instead of just two in full color, occasionally they would do this even without a second LP being included). Sometimes even high concept stuff, like Styx’s “Kilroy Was Here” in the mid-80s, a concept album which featured still shots and narrative segments of a 20-minute movie the band had shot of the Science Fiction storyline, which was a response to the various shenanigans of the political establishment of the time. These included the Satanic Panic, which has been thoroughly explored in podcasts in recent years, along with Tipper Gore’s P.M.R.C., which started with she heard Prince do Darling Nikki and by the end had elevated Frank Zappa, Dee Snider and John Denver as an unlikely triumvirate of free expression champions who spoke eloquently and with no uncertainty as to their message against this nascent fascism, and which I believe was the real reason Al Gore lost his election.

Anyone who loves music or freedom remembered.

Anyways I remember on many boring car rides where all I got was, you know, Aerosmith for the billionth time, that I wished there was a kind of car radio that you could just tune in by artist name and song and it would just play anything. As I saw it, we had telephones that I could talk to our relatives in other places with, why couldn’t I just tell the radio station what song to play electronically as well?

And about forty years later, we did indeed have that. More or less. All we had to do was murder the idea of music as art that is worth paying the artists for. We can quibble over rates and such, say this streamer only shaves the skin down to a few quivering nerve endings whereas Spotify skins the artist alive, but we all know that flogging the artist until they have no skin left is not the way to produce great art.

So I got off. I’ve started to collect up my old physical collections as flac files, which my phone has plenty of room for. I make playlists like I used to make mix tapes to entertain myself on my drives.

Now in my case I can point to having spent about $20 in 90s-00s money on most of the albums I’ve amassed so I just put it together how i could. I bought LPs, I bought cassettes, I bought CDs and I even bought some itunes downloads, and in many cases I did it twice for the same record over the years. In other cases I never bought the record, sure. Some of those allowance weeks I bought blank tapes instead of 45s OR LPs.

But basically, pick the artists you actually like who are working and signaling that they need help, and make a point of sending them some money. Buy a shirt, buy a physical media, LPs are still a lot of fun but pretty pricey. But just, take your music into your hands and your hard drive. Don’t stream anything. Carry it with you. Figure out how much space you’ve got on your phone, or get an SD card for it. Phone doesn’t have an SD card? You picked a bad company to buy from I guess, cause now you’ve started to play the game of triaging.

In the 80s, if I was going out of town for the weekend to camp or whatever, I had to decide how much collection to carry with me. Do I just bring a few mixtapes? Do I bring a box of tapes to cover every musical necessity? Do (gasp) just listen to the radio? It was a whole part of your packing, deciding what music to have at the ready and what to not be able to play if you don’t think of it now. It was a game you played with yourself. Later on it was burnt CDs, then CDs full of MP3s when the stereos got smart enough. But same game, until Spotify “solved the problem” by just making everything available everywhere, at a price you won’t believe (because someone’s been skinned to get that price, and it wasn’t the scumbags at the head office, I assure you).

Get off the streaming. Take your music into your hands. Build a collection of your favorite music and cherish it. Support artists directly. Stop pretending that paying for a streaming service is doing anything but murdering music as art and making you lazy in the soul.

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