You can compete on more than just price. Apple focuses on quality and design. They also need to worry about running afoul of antitrust law. It’s better to have 50% of the phone market with high margins and no antitrust trouble than to try to capture more of the market with a cheaper device.
This was just a glib, off-hand remark on my part.
Corporate PR copytext (not only Apple) often includes lyrical polemical poetry about power of markets and so on (like how requiring USB-C charging is an attempt to subvert innovation).
And then you have price competition - arguably a fundamental element of markets.
So in my mind, I imagined the Apple executives speaking to each other in a overly posh Victorian accent:
What is this foul marxist-leninist price competition these smelly plebs are demanding? Since when did they decide they have a right to speak?
Nothing more and nothing less. 😆
