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73 points

I love reading how companies justify their expensive rebrands.

The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

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16 points

You’re saying half-baked monochrome pixel art doesn’t come across as futuristic to you? Crazy!

To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.

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1 point

To be fair, Mozilla had a dino first.

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1 point
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Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn’t help.

I’m happy to see the mascot get its time in the spotlight though.

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6 points

This was designed by the intern the night before submission.

YFW you realise this was designed by a well payed marketing and digital design team that make more money in three months than you make in a year, publishes straight to production, regularly bypasses the VPN for work, and still doesn’t know how how to use the Oxford comma!

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5 points

payed

Complaining about not using the Oxford comma

Mighty fine glass house you’re living in bro

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6 points

Ha! Jokes on you I’m one of those well paid marketing execs. And I was referring to the nautical term “to pay” which means seal a wooden deck to prevent leaks. And my marketing team can be referred to as being well payed, as in slick as shit.

😅

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1 point

Also, I love how these things always need a lengthy explanation of what all this design vomit is supposed to mean and what it symbolizes, because there’s no way you could tell by, you know, actually looking at it…

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