look I dont think the author is wrong, I just dont think americans will give up beef as they like to believe they still live in the frontier
It’s not really an option. The real question is if people will be fine with promoting famine (could be far away) instead of eating rice and beans.
Here’s an example from about a century ago: https://www.bostonreview.net/articles/troy-vettese-do-not-let-them-eat-meat/
did you read the article? the author writes that the country has to move away from animal protein if they hope to stem the tide of pandemics
I guess I don’t understand your statement about “believing they are on the frontier” like, what does that have to do with eating beef? Do you think that people somehow associate cowboys with hamburgers? That’s definitely an outside perspective and a weird one at that, if that’s what you’re saying.