Also, the simple fact is that there is no reason that any entity promoting their product has to choose any of these platforms over the other–you can just post to all of them, every single one that has enough users to be worth posting to.

I’ve seen several small creators say they get 10 times the engagement on Bluesky. That includes sales through promo links, which can’t be faked. It’s becoming clear that X’s numbers are mostly illusory at this point.