The now-dead plan was for people to pay a monthly fee to get a new iPhone every year.
Isn’t this what mobile service providers do in America/US already? Contract that includes both the SIM and data/calls/minutes and the telephone on credit? Wacky either way 😂
I think the difference here is you’d never own the phone. Stop your subscription and lose your phone. Most combined deals end up with you eventually owning the phone