You seem to think to compete, you have to grow larger.
You need to at least meet inflation, if not outpace it. Moreover, you’re not competing if you aren’t actually trying to battle. Competition breeds innovation. If you do not compete and do not get better or try to improve, society would degrade and regress. Come on. Before you respond next time, just think about what the consequence of what you’re saying is before.you actually hit the button. It saves us a lot of time.
Dutch brothers by revenue is essentially a drive through energy drink stand, not a coffee company and Peet’s is owned by a holding company that got rich off of Nazi work camp labor.
You haven’t owned coffee places. You’ve been entirely wrong on how to source coffee plus your description of what even makes coffee. If you used to own them, you probably ran them into the ground. You’re objectively wrong on coffee production.
Peet’s had 4 stores before it started changing hands, Peet’s and Starbucks famously did not compete with each other for years, and Starbucks wasn’t even selling brewed coffee before it was taken over by Shultz and venture capital.
But from my experience in the industry, your confident incorrectness is perfectly in character for a coffee shop owner.
