well, yes. But also this is an extremely difficult to price product. 200$/m is already insane, but now you’re suggesting they should’ve gone even more aggressive. It could turn out almost nobody would use it. An optimal price here is a tricky guess.
Although they probably should’ve sold a “limited subscription”. That does give you max break-even amount of queries per month, or 2x of that, but not 100x, or unlimited. Otherwise exactly what happened can happen.
What the LLMs do, at the end of the day, is statistics. If you want a more precise model, you need to make it larger. Basically, exponentially scaling marginal costs meet exponentially decaying marginal utility.