LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.

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-11 points

Not even one time for a firmware update?

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4 points

Why would I want a firmware update?

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42 points

I’m in this same situation and at least for me, no, not even once for a firmware update.

If the TV is displaying the image that’s coming from whatever input source I’m using, then the firmware is already just fine.

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-6 points

Fair, but I mean, there could be bugfixes, etc, that’ s what firmware updates are for.

I’m not arguing with you really, but at least one firmware update opportunity seems like a good practice for just about everything, IMO. I have a current Samsung TV, and it has been allowed to connect via my guest network exactly one time, after which I deleted the relevant settings.

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4 points
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I use my TV as basically just a dumb display panel. If it can display 4k/60, then there is no bug that needs to be fixed. I don’t even use built-in audio.

I connected my other TV to my network once when my Nvidia Shield wasn’t working. That TV is still showing advertisements in the main menu for shows that were released 3 years ago.

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31 points

If you’re just using the HDMI ports, there’s not really many bugfixes you’re likely to need. Most bugfixes will be to the “smart” part. Which, if you don’t want to connect it to the internet, you aren’t using at all.

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1 point

If you want to do firmware updates on a “disconnected” TV, i would recommend putting the firmware update on a usb stick and update the TV that way.

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6 points

Firmware update for a TV, what a time to be alive.

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9 points

I had firmware updates for a 1080 Philips TV from ~2010.

You could do it via USB.

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4 points

I mean, they’ve been displays connected to a mini computer for awhile now…

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11 points
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What so they can update their tv to add Microsoft’s ai shit?

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I know we’re taking about LG, but firmware updates really are as likely to break as to fix core functionality in my experience.

My Hisense TV is automatic, full-on lockdown-until-you-update. You literally can’t use the TV until it updates. And lo and behold, after an update that I did everything to try to decline but couldn’t, we couldn’t connect to the Internet. Cue to 4 months of arguing with Hisense support to get a working TV again - a TV I paid for, to which Hisense applied an update against my will, that broke it.

The only updates I trust at this point and welcome are Valve updates to my Steam Deck.

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2 points

Just use a thumb drive

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4 points

Can’y speak for every TV, but some of them should support downloading the firmware update from the manufacturer, tossing it on a USB stick, and plugging the USB into the TV to update.

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7 points

Especially not one time for a firmware update.

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10 points

Not OP but I have the same stance that none of my TVs will connect to the internet.

It was going well until my in-laws watched our home and ended up connecting our Vizio tv all they could watch Netflix…

It updated the firmware and now the volume controls are all messed up.

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1 point

Omg I hate Vizio TVs so much.

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