LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.
LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”
LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.
Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.
Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”
I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.
Yes they do and I do add my own tech but my experience with some of these devices has not been great.
I have LG TVs which I connected to the network and have been updated over the years to have really bad UX and are now polluted with ads.
I had an LG sound bar that was great for a while until it completely stopped working. Powers on, all functions seem to work, just no sound. Originally it worked as a Chromecast device too, but they stopped doing updates and Google stopped working with the old API.
My fear is that eventually there will be an update that bricks a device. Now I’ve taken them off the network, but how long before we have TVs that require Internet to even function.
These smart TVs have a lot more hardware and software than they need which means a lot more to break.
Quite the opposite, actually. The “smart” part gives you huge discounts because they expect to make it back on the data they collect.
I can see the logic, but is actually cheaper or the “dumb TV” is just overpriced? They still need to add a processor and shitty computer parts to the TV to have the smart thingy
The smart part of a large TV is cheap. Also why they’re slow af. The price is dominated by the LCD module.
You just have to deal with all the smart garbage every time you turn it on
This scares me if I have to buy a new one, because I’d completely forgotten my TV has smart functions, I haven’t seen a trace of it for years with a Pi hooked up on the HDMI. It just starts up to the last input it was on. Heck, I turn it on with Home Assistant Voice automation that sends a CEC command to it over that HDMI. I haven’t even used the remote in months.
