I know this has been discussed a lot across the fediverse already, but I recently learned about the Fogg Behaviour Model (FBM), and thought it would be interesting use it as a frame.

Basically, the model says that people change behaviour when they are motivated, have the ability, and are given the right prompt or nudge in the right direction.

How do we nudge people who are…

• In the top left, i.e. are motivated, but lack the ability to use privacy-friendly alternatives?
• Are in the bottom right, i.e. have the ability, but don’t care or have the motivation?

Unfortunately, my impression is that most people are in the bottom left, and think of the invasive surveillance of Big Tech like the weather; “I just have to deal with it”. How do we give these people the ability and motivation to escape the data vampires?