It’s not just the Fascist Far-Right who exploit the human tendency for Tribalism, the Neoliberal Far-Right does it too, they just mix it a bit more with exploiting other cognitive weaknesses in human beings.

That said, the latter political group did fail miserably in getting people to feel like the Healthcare Insurer CEO “is one of us” and Luigi “is one of them” possibly because all the usual group definitions the Neolibs tried to push to get people into group-oriented thinking on the side of the CEO (strivers vs skivers, family man vs lone wolf and so on - just read the newspaper articles and you’ll spot the framing) failed as people already felt more like the victims of businesses like Healthcare Insurance than “winners” of the profits such business make.