Feels like we’re edging into TLC territory. Can the contestants be very obviously disabled or made up to look particularly grotesque in any particular way? The show needs an extra “ick” factor to properly sell it.

“Trail Trash Texts” or “DMs from My <Insert Series of Synonyms to Slurs Here>”

Then it can be a hot topic of daytime news media. Maybe see if you can even get it sued or censored or find someone who was fired for watching it on the job. The show will do huge numbers.