Awkwardness is incredibly cheap to film and turn around into content. Less that you find it entertaining and more that you’ll fixate on it as a clip in a long line of similar looking content. HBO / Discovery Channel love this kind of low-rent reality TV, because it gets people into watching the first episode purely on shock value. Also great for getting the name recognition of the show up among the critically lucrative “I’m too mature for cartoons but not mature enough to watch normal TV” 13-21 demographic.

Literally the only thing that matters is whether your cursor hovers over it or your scroll pauses for a second as you pass over it. The Algorithm will flag this as “We have your attention” and feed you an increasing quantity of the slop until you give in or you stop using whatever media service is delivering it.