9 points
Facebook famously didn’t have ads for a long time, even when people were pressuring Zuck to add them to keep the site from going running out of capital. Call it a loss leader, call it enshittification or market capture, whatever. Most companies that can afford to will start out being really great to their users, and once they have captured a section of the market, they start clawing more of that value back for themselves and their investors.
