3 points
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Yep.
I think to be more specific it’s like popular music: the broader the reach the more it’s appealing to fundamental aspects of human nature (aspects that everyone has to some degree). This makes it more useful from a data collection standpoint.
This makes it harder for outliers to avoid, even if we want to, as everyone else using something like WhatsApp means we have to fight against the tide of other people and not just the crappy companies.
