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4 points
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They have to pay someone to manage the account in the first place. No reason that worker can’t do both.

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8 points

Typing in a box on a website provided by someone else can be done by practically anyone, even the boss themselves at a pinch. Heck, some of them love doing that.

Maintaining a server (or a service on a server) requires someone with more skills, which generally costs more money.

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2 points
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Some smart entrepreneur could offer a Mastodon-server-in-a-box service, where companies only pay hosting fees for company-name.social and a social network employee.

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