“We believe RPGs are big … So we always believed the audience was there,” says Adam Smith
Swen said that they had to pay Hasbro to use D&D and that Hasbro didn’t provide them with any funding.
I don’t think that precludes Hasbro from marketing the game. It might be interesting to see what promotional stuff they have had a hand in. At the very least, it’s on the digital games page of the official D&D site.