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I think the earliest instance of “brain worms” I remember was from an episode of Invader Zim in 2001. Zim is offended at the concept of paying to ride a filthy, poorly maintained bus and shouts at the driver “Have you the brain worms?!”
Edit: found the video https://youtu.be/BiqTTozWNhA?si=bxNeTnreb77vdd00