Oops, there’s been another oil spill caused by a multi-billion dollar company shirking regulation and safety, all your effort is now void and moot.
Short-term catastrophes don’t negate long-term habit changes though. That oil spill doesn’t impact all water bodies across the entire planet at the same time. While I think more developed nations should introduce more punishments to prevent things like this from happening, we have technologies that can mitigate these things once they do happen.
Progress may be up and down, but as long as the slope trends upwards, it’s better than nothing.
Message stays the same: do as much as you can when you can in the specific ways you can.
So, what are you saying, exactly? That the individual shouldn’t take any responsibility for their own behaviour?