UPDATE 2 It seems that starting today, uBlock Origin is working to combat this Youtube Block. Mine started working again! Lets all thank the devs of UBO for fighting this fight!

UPDATE So as new info comes out, I’ll be posting it here. It seems as if this Rollout Has Several Parts.

Part 1

You get a popup message over top of your video, blocking the screen:

  • This is the first sign. If you see this popup AND are logged into a YouTube account, your account has been selected.
  • At this stage you can likely close or block these messages with an adblocker.

Part 2

This message will change, indicating that you have 3 remaining videos to watch without ads.

Will insert photo once one has been found

  • At this stage your adblocker will imminently stop working in 3 videos time.
  • Personally using Firefox + uBlock Origin and tweaking filters and updates does not even fix it.

Part 3

None of the video loads now, everything looks blank.

  • At this stage you must tred new ground to avoid ads. I have posted methods in the comments. If you want to bypass this end page, read down there.

End of Update


YouTube has started rolling out anti-adblock to users inside the United States, which means that they are preparing to roll this out to the entire country. Personally, I have been blocked already. I want to gauge how common this occurrence is.

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-12 points

How are they supposed to run a free service without ads, especially one as expensive to run as a video hosting website?

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8 points
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By making Youtube Premium worth it, both for users and creators. Make it transparent what % of the YP fee is actually going to creators, make that % actually fair, give extra features to YP users, incentivize creators to ask their viewers to collaborate with it if they actually can afford to. Youtube has reached a point where it has become a public utility, to the point that tens of millions of people use it to supplement their education or stay updated on the news. A website increasingly necessary shouldn’t force someone without a penny to choose between paying what they can’t afford or have their head fried up by ads.

Of course, this idea rooted in civil values is incompatible with an economic actor that sees both creators and consumers as cattle that must be milked as efficiently as possible.

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1 point

A website increasingly necessary shouldn’t force someone without a penny to choose between paying what they can’t afford or have their head fried up by ads.

If not ads then what is the free option supposed to look like. I hate ads also, but it’s not like it’s sustainable to run free without ads.

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4 points

It looks like Lemmy and PeerTube, where people do the hard work because they care and not to make a profit off of idiots with more money than sense.

Saying it’s ‘impossible’ is objectively false and just shows people you don’t understand the world you live in.

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3 points

Wikipedia has no ads yet it has a pretty large amount of spare money, and there are plenty of other free to use platforms and projects. Youtube is not Wikipedia, sure, but Wikipedia has no reason to offer Youtube Premium.

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8 points

I don’t care.

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-1 points

Do you care if the service goes down and nobody gets any videos?

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3 points

As if video streaming will die with one site. One for-profit site, that’s not remotely turning a profit. A vestigial organ of an advertising giant, burning money to build dependency and exploit it for control.

BitTorrent used to share more video than Netflix - despite a lack of money, despite a lack of ads, and despite being illegal. Content creators will be fine without this corporate facade.

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3 points
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1 point

Part of the problem might be all those people blocking the ads, which I wouldn’t be surprised if it’s a pretty big chunk of their viewers. No ads means no ad revenue, which means losing money.

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3 points

google has “fuck you” amounts of money, the minority of users using firefox mean nothing to them.

If google was having problems funding youtube, believe me, they’d stop paying creators before that would happen, and then the creators would tell us about it.

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3 points

Do you really think they would stop paying creators before stopping people from bypassing the way both them and creators make money? It doesn’t take a business major to see that running a free service without ads is only going to cost them money.

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2 points
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I think (unsure) you misunderstand. Google, and any other company’s, main goal is to make money. To achieve this goal, i’m saying that if google were to lose profits from people using ad blockers, they are more likely to extract profits from their creators than sacrifice their bottom line.

If google can’t adequately monetize their services (by losing the ad-blocking war), they can’t monetize the creators. Google is evil, but so is the economic system that causes inconvenience to be the most effective way to monetize content.

This is why i wholeheartedly support things like Patreon, Ko-Fi, etc. because that directly supports creators and means that they don’t have to completely rely on a company that no longer says “don’t be evil”.

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3 points

Oh no! Is the company that makes 70b per quarter and is buying back 70b of shares to keep making more in trouble of only making 80b per quarter next year and not 100b? Poor babies.

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0 points

Maybe instead of looking at revenue you should look at profit. Revenue means nothing if your running costs eat it all up.

Also, maybe try to look at YouTube Numbers instead of the whole parent company? The patient company being profitable isn’t an excuse for the child company to lose money.

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2 points

How does lemmy make money?

Also, hasn’t youtube been wildly profitable for years? Profit, by definition is excess. It’s what’s left over after all business expense have been paid.

If youtube is profitable, why do they need more profit? Oh yeah, they don’t.

Sorry this needs to be spelled out for you.

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1 point

As far as I know YouTube is not that profitable, but it’s hard to tell as they don’t release all the numbers.

Do you make any excess money? Do you have any money left over after rent, food, etc? If you do, do you need that money? If you don’t would you like to make more? Nobody wants to live with no excess money, so why should a business?

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1 point

Woah dude, you’re getting right into my point of projection.

Just because you want to use your excess to get even more excess, you’re assuming that everyone else will. Why eschew luxurious so those who have less can have more? You’d never project that lol, cause that’s not how you feel.

Have a good day, man. Hope I enlightened you a bit.

Gonna block you now cause I feel you have nothing to offer me. See ya.

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