Aww … poor little ISPs.
That’s still my favorite EU legislation. The price that is displayed must be equal (or higher, discounts are still allowed) to the price that you pay. Taxes, tips, fees, everything must be included in the price.
I get the “but different states sales taxes thing”, for national advert. However even then, just make them present example price
Get the new Moborola Bazer, only 549 dollars*
* price example for Buffalo new York, including taxes and fees
Since if one is going with “well the final price you pay might not be what was advertised”, make it be more representative and real. Yeah the final price might be different sometimes even lower depending on your local taxes compared to the example prices calculation locations taxes.
Local advertising or on the shelf prices? There is no excuse, you are selling in that location. You know what the taxes and fees are just add them in. Any rare special discount and discrepancy cases, well the people eligible for those know to expect the difference.
