Yup, it’s the typical conservative playbook: If you don’t like something, redefine it as something unpopular. Then target the unpopular thing, so democrats can’t oppose it without inciting “this democrat voted against a bill to protect/stop {sympathetic demographic} from {unpopular thing}” smear campaigns.

Step 1 was equating trans people with sexual predators. You keep that messaging consistent and constant. Find stories of trans people doing normal things, but spin it as if they’re dangerous. Invent stories if you need to, because debunking them takes a lot more time than inventing them…

They weren’t jogging in a neighborhood; they were casing the neighborhood. They weren’t using a public restroom; they were looking for people to sexually assault. They weren’t trying on clothes to see if they fit; they were looking to assault women and children in the changing rooms. They weren’t volunteering for the local women’s shelter; They were looking for defenseless victims. They weren’t writing a book for other trans people; They were indoctrinating kids and trying to turn them trans. Et cetera, et cetera…

Once conservative voters have started to accept that messaging, you move onto step 2:
“This bill will protect children from sexual predators” means it bans trans people from being able to pee.
“This bill will protect children from being exposed to dangerous sexual material” means it bans any kind of trans iconography by labeling it as porn.
“This bill will stop sexual predators from hiding in your neighborhood” means it requires trans people to register in a public database/wear a {pink triangle} badge.
“This bill will ensure sexual predators are kept away from the rest of the population” means it rounds trans people up into camps.

And if anybody ever tries to point out what the bill is really doing, put them on blast with the “radical left is trying to let sexual predators steal your kids and assault your women” messaging.