Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
I think the difference is that the Threads user count keeps getting thrown around as an indicator of its success and viability, but it’s not a great KPI.
I do think people are using this “realization” of accounts being automatically created as a conspiratorial gotcha, but it’s still important to remind people of this scenario as they evaluate their prospects.
If that were the case though, wouldn’t the number of Threads users be the exact same as the current number of Instagram users?
No because they’re only doing this for Instagram users who are located in the United States. It hasn’t launched anywhere else yet.
Probably because it will be quite illegal in Europe so they probably are not going to do it for European users but it hasn’t launched there yet anyway so we don’t know.
It would be more wouldn’t it?
Total = Number of Instagram accounts + Threads only accounts
