YT:
“rage baiting” and why influencers are intentionally making you mad
WP:
In internet slang, rage-baiting (also rage-farming) is the manipulative tactic of eliciting outrage with the goal of increasing internet traffic, online engagement, revenue and support.
Censoring shit that doesn’t need to be censored (i.e. swear words, and more recently any word like “kill”, “died”, “murdered”, “raped”, etc.) is likely the cheapest form of ragebait. You automatically trigger a bunch of engagement through responses of “you’re allowed to say X on the internet”. Engagement = More views, so throwing asterisks or blurring random words is proliferating.