Does it? They had people writing articles in Spanish, knowing their Spanish-speaking audience and what would appeal to them. Now it’s just English articles translated into Spanish. Badly.
What?? You mean there’s more to translating media than scraping together the literal translation of one language to another and calling it done??
Nah, those Spanish folks will totally get all the English idioms and phrasing they’ve likely never heard of, and will totally not be confused over the piss poor machine translation effort
Especially when it’s written in SEO-English which is frequently garbage in the first place.
Gizmodo is a global tech news site, not a local news site. The majority of articles on the site are not region specific.
It makes sense to save costs by translating the articles instead of writing separate articles. The local editors can improve the quality of the translated articles, adding or modifying parts to appeal Spanish-speaking audience.
English is a region-specific language as much as Spanish is. A huge amount of the globe speaks Spanish and much of it shares a culture with significant differences from the English-speaking world and thus different interests.
The local editors can improve the quality of the translated articles, adding or modifying parts to appeal Spanish-speaking audience.
That assumes those local editors will be given any time to take on that extra workload of sorting through whatever translational errors the AI has done.
Even if an AI accurately translates the article text word for wrord, literal translation does not often equal accurate translation.
Have you not been paying attention to AI over the last year? It can easily go beyond just translating word for word. This isn’t Google Translate anymore.
How sure are you that idioms which don’t even have good translations will be accurately translated by the AI? How sure are you that there won’t be cultural misunderstandings which go beyond translation?
