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Didn’t Tesla and others already try this (and will probably keep pushing it)?
Things like monthly subscriptions for various car features working like seat warmers.
You’re thinking of BMW for the heated seats: https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature
And Toyota for being able to remote start your car with your keyfob. https://www.theverge.com/2021/12/12/22831105/toyota-subscription-remote-start-key-fob Which they later walked back when a lot of their customers pushed back on it: https://www.thedrive.com/tech/43636/toyota-reviewing-key-fob-remote-start-subscription-plan-after-massive-blowback