Right but selecting ecologically responsible products is often a privileged, and educated decision. Many folks are excited for whatever plastic wrapped food they can afford after a long day, and they are not going to make a trip to a special recycling center to ensure the plastic is actually diverted.
Legislation is needed to ensure people can still get things they need, but corporations are held to a higher standard
It’s exactly these types of group-action dilemmas that a governmental system is best suited to assisting with.
Overcome tough issues individuals are not well positioned to improve, while ensuring the underprivileged don’t fall off the wagon.