This is the best summary I could come up with:
Vishaal Virani, who leads health content for YouTube, said it was important simply due to the sheer number of people accessing healthcare information on the video-sharing platform.
“Being able to create content like this makes it really accessible for the audience, and helps in terms of reducing the health anxiety that people might sometimes have, because they’re able to have some information that’s digestible in easy, understandable language.”
As a practicing doctor in the UK, who has been validated on YouTube as part of the programme, she said the system allowed people to make judgements on the trustworthiness of health videos.
And research published in the BMJ in 2022 found that 11% of YouTube’s most viewed videos about the vaccine contradicted the World Health Organisation or the US Centers for Disease Control and Prevention.
And Alastair Henderson, former chief executive of the AoMRC, explained things could be even worse than that if validated users deliberately provide misinformation.
“I would certainly hope that others will follow and I would assume if it’s clear that this is successful and popular and the YouTube platform is recognised as high quality and impactful, others might want to do that too… but we are not in a position to force them.”
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