Picture taken from their Twitter
This would make sense if Unity increased their fees, but it doesn’t make sense to invent a new revenue stream based on a metric you can’t even accurately measure. That’s profit-seeking.
I’m guessing it’s their last ditch effort to remain in good solvency. A board member making trades before a big change is almost always a sign of the rats abandoning the ship.
Why can’t they remain solvent by adjusting their fee schedule though? It’s the same boilerplate terms other engines seem to make ends meet with. There are many different ways to correct course in the scenario presented, but the action taken doesn’t suggest that’s the scenario they’re in. Corporate profit-seeking is the primary driver of the inflation in the global economy - I think the above commenter has put the cart before the horse.
Why can’t they remain solvent by adjusting their fee schedule though?
Likely they’ve been remaining solvent through private equity, which has probably dried up. Their fees were probably just enough to entice further investment, but most of these companies operate on paying loans with new loans until they can become profitable in the long term.
Usually when a price hike that doesn’t make sense happens, it’s because they’ve failed to get a new injection of capital to remain in solvency. So they have to speed up the fee schedule to make their payments to the investors.
Corporate profit-seeking is the primary driver of the inflation in the global economy - I think the above commenter has put the cart before the horse.
It’s a public IPO, they don’t have to be profitable, they just have to appear as if they will be profitable to increase share price. This kind of hike is not something that a public IPO would do as it will assuredly drop stock price, which is illegal unless there is no alternative.