Title.
This still makes no sense to me.
Same, also if there’s any question if the URL might be something different than the company name, like containing a short form of a word, initialized, or a localization.
Though I think that’s different than what the posted graph states. I might sometimes get mixed up looking for a local company and not knowing if it’s .com or .ca. I’m pretty confident in getting the right URL for common sites like Facebook and Lemmy.