Amazon.com’s Whole Foods Market doesn’t want to be forced to let workers wear “Black Lives Matter” masks and is pointing to the recent US Supreme Court ruling permitting a business owner to refuse services to same-sex couples to get federal regulators to back off.

National Labor Relations Board prosecutors have accused the grocer of stifling worker rights by banning staff from wearing BLM masks or pins on the job. The company countered in a filing that its own rights are being violated if it’s forced to allow BLM slogans to be worn with Whole Foods uniforms.

Amazon is the most prominent company to use the high court’s June ruling that a Christian web designer was free to refuse to design sites for gay weddings, saying the case “provides a clear roadmap” to throw out the NLRB’s complaint.

The dispute is one of several in which labor board officials are considering what counts as legally-protected, work-related communication and activism on the job.

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That’s where the constant disclaimers to the effect of ‘the views expressed do not nessecarily reflect the position of the company blah blah blah’ whenever someone speaks who isnt the principal executive of the organization. The problem being though it doesn’t go both ways, when one of the high leaders speaks it’s portrayed as ‘our company believes’ which then at least somewhat implies the employees of said company are in agreement. Individual expression is just leveling the field by letting the employees say 'the views of the company do not reflect my own.

It’s less common for any smart business to make highly charged statements unless they happen to be sure the majority will support them for it, but not unknown. I’ve seen a couple small ones around here that went as far as to plaster Q slogans all over their signs. From a business perspective they just alienated a major portion of their potential customers without anyone setting foot in the door.

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