Rather than excellent timing, I would bet that Meta saw the writing on the wall the moment Twitter started doing cuestionable things under Elon. I don’t think they would’ve launched Threads to compete against pre-Elon Twitter.

Also, albeit small in overall users, there’s been a constant exodus of users ever since Elon took over, so they are trying to capitalize on that.

No social network dies over night, but with Threads racing to become the mainstream text-based social media, Twitter will be slowly becoming irrelevant, until it dies.

Edit: Grammar