Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don’t know anyone under the age of 40 who regularly drinks the “big name beers”, not when they have other options at least.
Talking to said friends that work at InBev, it’s less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.
Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev
Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev
This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)
