3 points
I wonder what gun ownership would look like in 20 or 30 years if right now were enacted (and not thereafter repealed) a countrywide prohibition on advertising of guns & ammo, and on showing any firearms before the watershed and at any time in G- and PG-rated media.
Putting aside the reality that this could never happen because of frozen peaches and strawmen on slippery slopes, I strongly suspect it would do a lot to curb the fetishisation of firearms.