That’s late-stage capitalism for you. Making a profit isn’t enough. It has to be more profit than last year or your business is floundering.
Because if you’re not, you’re making less simply due to inflation.
You would need to make $108 Billion in profit this year to have the same relative profit as $98 Billion last year.
“Relative profit.” Who gives a fuck? $1 more than costs is a profit. Be satisfied with that rather than unsustainable never-ending growth.
Accounting for inflation isn’t growth is the point.
If you’re not making more, you’re making less simply due to that.
It’s real easy to say “just be satisfied with it” when you’re talking about a private company, but for a publicly traded company you’re fucking over millions of people with retirement accounts if you’re not keeping up with inflation.
