SO. MUCH. THIS.
Yeah I think it’s very strongly both. I manage to resist consumption quite frequently and prefer to fix stuff up when I can. But also I’m not immune to propaganda.
The systems at play require us to mindlessly consume. When a significant portion of people took to repairing our stuff they blocked us from doing it. They promoted these ideas and did their best so that both culture and counterculture were ones of consumption. Hell they promoted the idea of bundling phone purchasing into your phone contract so it became an every 2 year upgrade. I wound up being the weird one for not since I buy my phone outright when the old one doesn’t work anymore. Fuck, I’ve had to argue with internet providers’ sales people that I own my own equipment and only want what I want, and sometimes they ignore my demands and throw such things in anyways. And they start in on it when you’re a kid.
But we keep doing it. The fact is these nice things are nice. Upgrading feels good. And when it’s easier to upgrade than to not it can take dedication to consume less. They set this culture up, but we perpetuate it. New is nice. Better is nice. We like these things. It’s a hell of a lot easier to show off a new phone than to brag about refurbishing yours. Just consume and dispose.