Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
None that I can think of.
And honestly Brand X is rarely the good guy in this situation being fucked over by the big bad corporations.
It is usually the creator/owner is looking for their payday. They may have created a great product but these days that is usually to make them attractive to be bought out.
In tech, for the last few decades, the goal of so many startups is not to be the next Apple/Google/Facebook but to create something that Apple/Google/Facebook want to buy.
In tech, for the last few decades, the goal of so many startups is not to be the next Apple/Google/Facebook but to create something that Apple/Google/Facebook want to buy.
Yeah unfortunately not taking a buy out often means one of the Big Five making their own version of whatever you’re doing / buying out your competitor, and then bullying you out of the market. A bleak possibility for start ups
