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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says(www.businessinsider.com)

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  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
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luciole (he/him)@beehaw.org
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Apparently “hand-to-hand combat” means to meet in person. The corporate lingo is killing me.

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surtin@beehaw.org
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Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.

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