“There’s only ONE Twitter,” Linda Yaccarino tweeted.
Twitter was tanking before threads came along. All meta did was read the writing on the wall and release threads on the world with exceptional timing.
I think the that death of Reddit also contributes to Threads (apparent) popularity.
I do still think that someone should be able to leverage Mastodon to make a Threads clone for the European Market.
Step 1: Create a whole lot of European instances called something like “OpenThreads.it” and “OpenThreads.de”, etc.
Step 2: Pay TapBots to maintain a branded variant of Ivory called something like OpenThreads (or whatever). Include App advertising and provide a Subscription option to remove ads. Step 2a: Pay Imgur or whoever to host your users photos and videos.
Step 3: Regional native-language advertising through mainstream channels, Grassroots word of mouth and Astroturfing.
Step 4: Federate with as many friendly Mastodon instances as possible. Federate with Threads as well, until they change their minds and cause you of stealing their customers.
Step 5: Expand onto regions that are currently being serviced by threads, promising access to other OpenThreads users in Europe.