This is the thing I’ll never understand about the modern streaming industry’s focus on watchtime and second-screen content.

Like, guys, spending your budget on a thing I am actively NOT engaged with as a consumer is not going to help your brand. Y’all got big on prestige TV, and the kind of shows where I go “Oh this looks really good, gonna make sure it’s on my watchlist”. That way I’m never gonna unsub as long as I have a watchlist, the actual hours spent on platform doesn’t matter.