Yeah I found the article a bizarre read. It talks about ActovityPub and Mastodon but fails to mention the fediverse at all. Instead it talks about the “pluriverse”, some random new term pulled from some paper, and paints a vision of people spread across various commercial social media platforms.
Either it’s a blind spot In their research or an agenda so deliberate omission, but regardless it seems strange to talk about the disintegration of social media and even Mastodon but not what Mastodon is a part of.
But I agree the general themes are there - it’s basically talking about the impact of enshittification but without using the term.