Vast majority of it is just cheap coffee labeled to be this and marked up for tourists / gift market. Have tried it, just tastes like cheap old coffee. It’s not something genuinely sought after by coniseurs.
That makes this even dumber. If it actually had a good taste i could sort of understand it, in a honey sort of way. Sounds like it’s just a silly novelty.
It’s always about the story. Same reason restaurants get 2 and 3 michelline stars. It’s about how pretentious and fancy you can make everything surrounding the meal and not about the meal itelsef.
I’ve eaten at a 2 star Michelin restaurant. It was definitely theater and not a meal. The Menu is one of the best dark humor movies I’ve ever seen because it’s honestly not that far off lol