36 points
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
13 points
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.
18 points
7 points
Partially, but also partially it’s legit. I generally don’t have much positive to say about Apple, but they make pretty things and the privacy is generally better than most.
Of course, you pay through the nose for it.
