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Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool(kotaku.com)

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cross-posted from: https://derp.foo/post/295424

There is a discussion on Hacker News, but feel free to comment here as well.

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LemmyPlay@lemmings.world
55 points
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starman2112@sh.itjust.works
16 points

They got a mythbuster recently to try and capture the millennial audience

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CaptainPickle@startrek.website
6 points

Well that didn’t work very well

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starman2112@sh.itjust.works
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at_an_angle@lemmy.one
11 points

Growing up, the amount of Lego and Shell sets that were around was astounding. And apparently, ExxonMobil did a few brand deals with them as well.

Trying to make gas stations(fossil fuels)cool isn’t anything new. The number of toys branded with oil companies is staggering.

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TopRamenBinLaden@sh.itjust.works
2 points

Did they make something like gas trucks and gas stations? Or was it just the sponsors on the little race car sets? The race cars make sense, but if there were people building Lego gas stations, oil rigs and stuff thats wild

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amelore@slrpnk.net
3 points

Yes multiple gas stations, car washes, tankers, and as a sponsor for Ferrari race cars. Similar deals with Exxon and Esso.
Since the 90s it’s all their fictional Octan brand instead

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LemmyPlay@lemmings.world
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SturgiesYrFase@lemmy.ml
6 points
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hOrni@lemmy.world
3 points

That was horrible. On so many levels.

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SturgiesYrFase@lemmy.ml
1 point

I’d say sorry, as is my duty as a Canadian…but if I had to know about this you did too…

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LemmyPlay@lemmings.world
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SturgiesYrFase@lemmy.ml
1 point

Yuuuuuuup

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CrazyEddie041@kbin.social
5 points

Can’t wait for the Exxon vtuber to debut!

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rewarp@slrpnk.net
5 points

The red superchats being paid in 5 figures will probably be a big tell.

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AaAaaaAaAA@aussie.zone
4 points

🎵 Whale oil do do do do do do 🎵

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