What do you refuse to get generic versions of?
I get that, although Nutella has gotten worse in my opinion since they increased the milk powder content relative to the hazelnut content a few years back. So even Nutella isnβt really Nutella anymore in my opinion, therefore I can just as well buy something with more hazelnut centered flavour.
I am one of the Nutella buyers but even so I would mention that the flavour varies wildly amongst different countries to the point that I now can say I like it from very specific places. Just thought Iβd mention that each of us could actually have a slightly different version and not like it as much.