Amazon Prime is a remarkable success but also dystopian. It has made convenience and speed the norm, habituating consumers to buy more products. Prime’s flywheel effect - where more customers lead to more data and scale which attracts more customers - has fueled Amazon’s dominance. Prime subscribers spend twice as much and Amazon’s value has multiplied 97 times since 2005. While canceling Prime may not hurt Amazon, it can benefit local businesses by gaining a new customer. However, Prime has rewired how people think about what is possible to obtain and how fast, making a Prime-free life unimaginable for many.
Do you need Prime for that? I’m not in your same situation, but I used to be very reliant on Prime shipping. Since I cancelled Prime, I still sometimes buy stuff from Amazon, but I realized I don’t have a need to get things so rapidly. Free shipping is still an option on most items, it just takes a few more days. When they’re small items that don’t qualify for free shipping, then I just add it to my cart and wait until I have something else to add that makes it cross that free shipping threshold. And I also generally don’t feel the need to use Amazon as much since so many other companies offer free shipping these days.
In my circle, I’ve seen that people are just so expectant of rapid shipping, but they don’t actually need it. I’ve learned how instant gratification isn’t actually valuable to me, but I know that’s difficult for a lot of people to accept.
Our conversation on a different post made me check your post history. And now this post has me considering canceling Amazon Prime. Ripple effects are weird.
