Youtube let the other shoe drop in their end-stage enshittification this week. Last month, they required you to turn on Youtube History to view the feed of youtube videos recommendations. That seems reasonable, so I did it. But I delete my history every 1 week instead of every 3 months. So they don’t get much from my choices. It still did a pretty good job of showing me stuff I was interested in watching.
Then on Oct 1, they threw up a “You’re using an Ad Blocker” overlay on videos. I’d use my trusty Overlay Remover plugin to remove the annoying javascript graphic and watch what I wanted. I didn’t have to click the X to dismiss the obnoxious page.
Last week, they started placing a timer with the X so you had to wait 5 seconds for the X to appear so you could dismiss blocking graphic.
Today, there was a new graphic. It allowed you to view three videos before you had to turn off your Ad Blocker. I viewed a video 3 times just to see what happens.
Now all I see is this.
Google has out and out made it a violation of their ToS to have an ad blocker to view Youtube. Or you can pay them $$$.
I ban such sites from my systems by replacing their DNS name in my hosts file routed to 127.0.0.1 which means I can’t view the site. I have quite a few banned sites now.
Surely they’ll actually comply, not be caught in an audit years down the line and given a friendly “Now now, we talked about this: don’t get caught breaking the law again!” slap on the wrist for failing to delete and instead further monetising that data?
Under GDPR and DMA, there would be real consequences. Like “being broken up or cease to exist” magnitude of consequences. Why would they risk it for the 1% of users who actually care and set their privacy settings accordingly?
Google doesnt care about you or anyones personal data. They care about the amount they collect. If the most privacy-aware users wrestle back some data and have it deleted, so be it. Google couldnt care less. Users are like cattle to them, as long as the general “data harvest rate” looks okay they wont investigate the odd one out.
Forgive me for being cynical about the odds of those consequences actually being enacted. Giving the courts a weapon for getting such companies in line is one thing, getting the judges to actually fire it another.
A law is only ever as good as its enforcement.
If I’m wrong, of course, I’ll be glad to learn that. I’ve just run out of optimism halfway through adolescence.
