Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
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Under new EU laws, Apple will be forced to allow interoperability with iMessage in the future. That doesn’t necessarily mean them adopting RCS or bringing iMessage to non-Apple platforms, but it does mean they’ll need to at the very least publish an API allowing external software or services to use iMessage.
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